Benchmark has launched a new social media project called MastersFromTheirDay.com. It is a web-based video series, where each episode follows a hand-picked crew (musical artists, recording engineer, etc) in a world-class studio as they attempt to produce a song in one recording session.
The one-session production harks back to the days of Sun Records, Stax Records, Parlaphone, etc, where many classic singles where recorded in one session. This series is a fun way to reprise that work-flow.
The video shows the process of producing the song and concludes w/ the final mastered song in its entirity. A lossless download of the song is also available for each episode in its native format (88.2 kHz / 24-bit) as well as CD-quality (44.1 kHz / 16-bit).
Each episode will feature a different band/artist/genre, recording engineer, and recording studio. All recordings are mastered by 3-time Grammy Award winner Gavin Lurssen (T. Bone Burnett, Allison Krauss / Robert Plant, Tom Waits, etc).
So head over to MastersFromTheirDay.com, and be sure to sign-up to be notified when new episodes are posted. Also, feel free to jump into the conversation in the 'comments' section. It can be a bit polarizing, but always fun!