RE BASS - they have more bass and extension than the competitors all the way down to <5 Hz, and the mids/his are very similar to my old favorite the Pioneer HDJ-2000 that was the staple of my other DJ career. overall soundstage is what we internally say is the "audacity of huge". I tuned it based on input from LOTS of modern music producers and DJs especially and of course many consumers and a few big retailers. This product was in fact made by people who have helped make records for some of the biggest stars in the industry. I went on several tours around the world myself DJing/producing music and was able to sit down and ask lots of questions to these DJs, singers, producers and sound engineers to make a product we wanted for ourselves and built the way we want fans to EXPERIENCE the songs. they are truly authentic music lifestyle vs made-up marketing.
RE UTILITARIANISM SOUND - our mission is Utilitarianism Idealogy with 5 columns of input (PRODUCER/DJ, user [YOU], retailer, editors and me). OUR ACOUSTICS MISSION STATEMENT IS - GREATEST SOUND FOR THE GREATEST AMOUNT OF PEOPLE, ON THE MOST POPULAR DEVICES WITH THE MOST POPULAR MUSIC FOR OUR DEMOGRAPHICS. even several of my friends who are grammy-award winning producers have surprisingly switched to these for studio and production, which is a testament to clarity alongside the bass. However they weren't made to be flat-curved studio cans, they definitely were made to compete with a certain lifestyle headphone you probably have heard of for a sound that you can "feel the vibe". I think the definition of audiophile is changing as there is "classic audiophile" and "modern music" audiophiles. I'm an audiophile, I have a $500k home stereo system - but I love bass. Modern music requires it and the artists that make it WANT you to have the bass (pop, rock and especially hip-hop and dance). Relatively flat curves for mid-high, yet low bass extension that you can feel IS what many producers want you to hear and therefore to me is the NEW-AGE audiophile.
RE QUALITY - I'll detail a lot more about V-MODA quality, but over the last year we've spent $2M, assigned 4 engineers with over 60 years experience from top brands and designed our own custom cables now that can withstand up to 1 million bends on our bend test vs 10,000 that is the industry standard. This is 100x of the 10k industry average standard.
95% of all headphones die from the cable and most of those die where the cable meets the strain relief. We're so confident in our new Kevlar cables with custom copper strands that we have a 2 year replacement warranty for in-ears and a lifetime 50%-off replay replacement program.
Crossfade can drop from 6 feet over 70 times on a steel plate on average and still perform vs only 6-7 times from 5 feet for many over/on-ear headphone competitors.
We've invested way more $ and time on quality R&D than we should have, and having problems with Vibe Duo's cables a few years ago really helped us to make all products over the top stronger for the long-term. We turned an issue into a huge selling point. But it wasn't our fault and we weren't alone, we adhered to top industry standards but it turns out the industry standards are not high enough and there was only 2 pin manufacturers initially that could fit certain devices! We use the same 6 factories that make most of our competitors and we've bought 10x of every competitor model for analysis, so I am confident that our VMQA standards are top notch.
visit v-moda.com/quality to see more info and also an interview on ilounge @ http://tinyurl.com/ygjbdf2
-val kolton
ceo/dj v-moda
Edited by valkolton - 7/6/10 at 4:12pm
