If PS Audio is planning to charge full retail prices, they probably won't have much success in their new direct sales initiative. Paul McGowan mentions in this month's newsletter that he is friends with Walter Liederman. Walter, the owner of Underwood HiFi, is an authorized PS Audio dealer who offers about a 30% discount off retail on new PS Audio components. I can't see how PS Audio is going to compete with that. I think Walter even undermines the used market for Perfect Wave DACs. Why buy a used DAC when you can get a new one from Walter for a few hundred bucks more.
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Perfect Wave DAC Owner Unite - Page 58
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