Based on my naïve and limited experience I like Led Zeppelin better. I have only heard Led Zeppelin 1 while I have heard The Who Who’s next and live at Leeds. From that small sample I concur both bands are awesome in their own right and like each one immensely. I guess Zep just does it for me more.
I had to go with The Who, though I am listening to Led Zep [I] right now. Overall, I think I'll go with the Who, for some of the same reasons as Trawlerman, and Voodoochile. This was a really hard poll though.
I voted Zepp. They have some excellent tunes. I've not come across one yet by them which I've not found amazing. The Who have some good stuff, but I don't think I've heard enough by them to make a versus judgement. "HeartBreaker/Living Loving Maid" is a great song, probably one of my favs. Great guitar solo that varies in various versions. I have about 4 versions of the song, all are great, but this one particular live version is imo the way it's supposed to be. Led Zeppelin really sounds great live.
You guys are just joking right?????? (I hope that is the case)
Zep completely blows away Who............even if Zep only released 1st album they would still rule Who............what has Who done than can even begin to compare to song like "dazed and confused", this a another league entirely