I think part of the problem is more and more people have migrated to their niche interests, circumventing major record labels thanks to the internet. To compete, the big labels have begun pandering to the basest of interests. They're not interested in the talented guitar player with a distinctive voice, they're interested in the next artist with Britney Spears sex appeal. That and the fact that mainstream music has become more formulized and industrialized than ever before.
The typical mainstream icon is generated like this: pick a photogenic unknown artist, who cares if they terrible or can't sing, they'll just auto-tune them to pitch perfection. Get them to sign a contract signing their life and creative direction away to you. Now to designing the song for them, preferably go for something with the mind-numbing repetition of "I Got a Feeling". After all, with competition like this, you want the song to be stuck in everyone's heads 30 seconds in. If it's hip-hop have them have them crap on about their bling and hoes, then proceed to fill the music video with semi-naked models and ripped guys thrusting at them suggestively. Now there's only the easy part, get everyone to buy it! Have radio and TV music play them 24/7 for a couple of weeks, pay the stations off and have them plug it as the next greatest thing. Voila! Hit on your hands.
The typical mainstream icon is generated like this: pick a photogenic unknown artist, who cares if they terrible or can't sing, they'll just auto-tune them to pitch perfection. Get them to sign a contract signing their life and creative direction away to you. Now to designing the song for them, preferably go for something with the mind-numbing repetition of "I Got a Feeling". After all, with competition like this, you want the song to be stuck in everyone's heads 30 seconds in. If it's hip-hop have them have them crap on about their bling and hoes, then proceed to fill the music video with semi-naked models and ripped guys thrusting at them suggestively. Now there's only the easy part, get everyone to buy it! Have radio and TV music play them 24/7 for a couple of weeks, pay the stations off and have them plug it as the next greatest thing. Voila! Hit on your hands.













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