Hey techenvy,
I've read about a few USB cables comparable to the Wireworld Ultraviolet USB but I don't recall the other brands specifically (I know Chris Connaker at Computer Audiophile endorses the Kimber which may be less expensive but I'm not sure).
Regarding cable length, even being hifi, like the Ultraviolet, shorter will be better. Not so short that you have no play.. but just long enough to "make the connection". Of course this depends on your equipment and preferences but in my experience using a modest comparison rig I found discernible differences in the output based on length. I listened with a generic USB cable (6 foot), Ultraviolet USB (0.5, 1 and 2 meter) and also Starlight USB (0.5 and 2 meter).
In my experience, the shortest lengths produced better audio (clearer, nearer, cleaner).
I hope this helps.
Cable Chris