Wow, perhaps I was wrong about TDK getting serious about the headphone business (this will be reflected in my review of the BA200)... they seem completely clueless! Their stuff just doesn't seem very well publicized, and their lack of information dissemination reflects that. I'm wondering, however, if it might have to do with their corporate structure. It seems like all headphone operations fall under the moniker of 'TDK Performance', and a label of 'TDK/Imation' seems like it's concentrating on recording media. They most likely weren't the people in charge.