e-mu 0202 usb and i will bring various more efficient all rounders, but even so, they never heard anything more than some sony mdr vx00 (never the 700, unless it says bose the budget tends to stick to about 50 bucks for most, but I have usually countered that with a listen to a set of porta-pros. Those little guys do certainly make a bose man think.)
About bose, many think that it is status, generally the older and more seasoned, and from an iphone. Everyone i know has an iphone, so it is white buds or something like bose, so my box teathered to the computer seems silly and antiquited.
I got one person I know to grab a set of Aurvana Lives. I am oft thanked, but that is my one and only success.
My wife listens to... i forget, but the issue here and elsewhere, if they are going to use a computer, it then becomes hard to explain why the soundmax integrated sound card just isn't going to cut it. I bought two 0202s, and actually am thinking of lending the extra that I no longer use much at home so the difference can be experienced in just a moderately priced sound device. I can sometimes get interest on the phones, but then the "too complicated" on the how to use them at their best part.