Head-Fi.org › Forums › Misc.-Category Forums › Members' Lounge (General Discussion) › Why do car companies refer to their product as "Pontiac G6" or "Toyota Corolla", without "the" in front?
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Why do car companies refer to their product as "Pontiac G6" or "Toyota Corolla", without "the"...

post #1 of 4
2/15/10 at 2:20pm
Thread Starter 
It just doesn't really make sense to me. Like on Head-Fi, the GMC ads littered all over the place (when I'm not using firefox ) say "Is GMC Acadia right for you?" Why don't they include the "the"? "Is the GMC Acadia right for you?" sounds so much more natural.
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post #2 of 4
2/15/10 at 2:52pm
I agree in most cases. I feel like a lot of companies do something like this with their product.
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post #3 of 4
2/15/10 at 3:14pm
It's a marketing affectation, i.e. magical thinking. Somehow they believe that treating their product as if it were a person and not a thing will make people respect and appreciate it more.
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post #4 of 4
2/15/10 at 3:21pm
Thread Starter 
^That does make sense. Thanks majid.
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Head-Fi.org › Forums › Misc.-Category Forums › Members' Lounge (General Discussion) › Why do car companies refer to their product as "Pontiac G6" or "Toyota Corolla", without "the" in front?