I think any assumption that E7 will be vastly better than E5 is problematic. In fact, I
once said even T4 is not 4 times better than E5, if you consider the price difference ($100 vs $25). I am not sure how big an improvement can be qualified as 'big', but I do understand that in the audio world the price increment is almost alway exponential where the quality increment is not. For example, when I was planning to pick up my main portable amp 2 years ago, I auditioned the Pico with USB DAC. While it is a nice portable amp DAC, I certainly do not find it to be twice as good as 3MOVE (was almost $500 vs. $260 back then). Thus I bought 3MOVE knowing whatever I missed on Pico will no worth what I am willing to pay for it.
I have seen PCM270x based USB DAC being sold for almost $80 by itself. CMoy with OPA2134 on stripboard used to be sold on eBay for $80 just a few years back. In fact, there is almost no sub-$100 DAC amp just 2 years ago. The truth is, the WM8740 based DAC section on E7 alone can easily be priced over $100 if FiiO want to, not to mention the amp, the case, the screen and half a year of design and labor - but that won't fit their business model on offering bang for buck products. One thing I know for sure, FiiO has no plan to go into the higher-end of the business, and you shouldn't expect that policy to change any time soon.