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FTC Updates Its Endorsement/Testimonial Guidelines

post #1 of 11
1/15/10 at 2:22am
Thread Starter 
This should be of some interest to this community, bloggers, advertisers, etc.

http://www.ftc.gov/os/2009/10/091005...mentguides.pdf
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post #2 of 11
1/15/10 at 3:24am
This should be a warning to anyone who shows up here "reviewing" goods for which they receive compensation... (including free gear)
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post #3 of 11
1/15/10 at 12:50pm
I brought this up at the time, but people didn't seem that interested..

http://www.head-fi.org/forums/f11/ne...9/#post6063127

I guess when one of our resident bloggers gets a warning maybe people will pay attention.
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post #4 of 11
1/15/10 at 1:24pm
Thread Starter 
Quote:
Originally Posted by craiglester View Post
I brought this up at the time, but people didn't seem that interested..

http://www.head-fi.org/forums/f11/ne...9/#post6063127

I guess when one of our resident bloggers gets a warning maybe people will pay attention.
Well done posting it. I'm sorry I missed it. The responses in that thread also show a certain fundamental lack of understanding about how these guidelines might possibly apply to stuff that happens here.
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post #5 of 11
1/15/10 at 3:57pm
Thread Starter 
I would think that of particular interest to members and MOTs would be Section 255.0, along with Example 8; Section 255.1(d), along with Examples 3 and 5; and Section 255.5, along with Examples 7, 8, and 9.
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post #6 of 11
1/23/10 at 11:37am
Thread Starter 
reminder bump.
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post #7 of 11
1/23/10 at 3:31pm
That link needs to be in a sticky imho.
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post #8 of 11
1/23/10 at 5:14pm
how would FTC ever enforce these rules?

sound like FTC is blowing a lot of hot air again.
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post #9 of 11
1/23/10 at 7:48pm
Easily, an offended competitor reports the offender to the FTC.
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post #10 of 11
1/23/10 at 10:13pm
Quote:
Originally Posted by grawk View Post
Easily, an offended competitor reports the offender to the FTC.
if only it were that easy, unless you want to take down another F500 company in an antitrust case
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post #11 of 11
1/24/10 at 1:07am
Thread Starter 
Quote:
Originally Posted by chesebert View Post
how would FTC ever enforce these rules?

sound like FTC is blowing a lot of hot air again.

FTC and the NAD are very active in this area. And Grawk is right; interest generally is sparked by a complaint by a competitor.
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