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Originally Posted by mesasone 
But it seems kind of crazy for UE to price these higher than the JH13, even if they are being marketed to a different audience than the JH13 (performers vs audiophiles)...
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I really don't mean any offense by this (in a personal way), despite how it might sound, but seriously: what do you (or any of us) know about UE's business that would allow you (or any of us) to substitute your judgment for theirs in terms of how to set prices? Don't you think they would have done some market research on the matter? Don't you think they have a pretty good feel for the profile (and thus price sensitivity) of the average customer who might seriously consider purchasing a pair of UE18 Pro? Is $1,350 a completely out of the ballpark figure, given that they've had success with the UE10 Pro and UE 11 Pro at not too distant price points, and that the UE18 Pro appears to represent a sizable leap forward in design? Quite frankly, $1,350 seems just about right to me in this market space, and $1,500 wouldn't have surprised me one bit.
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| I think between the acquisition by Logitech and Jerry Harvey leaving UE to start his new company, Ultimate Ears really has lost momentum. Even their universals seem to be taking a beating vs their competitors offerings. |
Perhaps they've lost some momentum, or at least that may be our perception of the matter, but I certainly haven't had the opportunity to analyze the trend of their sales figures relative to those of their competitors. They might be doing just fine. It may well be that we're more "in the know" (as audiophiles who follow this kind of thing as hobbyists) concerning what other products are available in this market segment than are most of UE's bread and butter customers. They may get a lot of sales based on their reputation, recommendations from one musician to another, brand loyalty of long standing customers, etc. As I mentioned, I don't have any of that data at my disposal.