I feel like its more aimed at competing with other iPhone headsets that aren't IEMs/earbuds, Like the Dre Beats Solo and Skullcandy Rocnation Aviators (they're all in the Apple store after all).
I've spent no time with the around ear, but I've listened to the on-ear Bose a fair amount, and I felt the on-ear sounded very similar to the Image One, mainly with respect to the bass. If I'm not mistaken, the of the guys working at the Bose store told me the drivers in their on-ear headphones are different than all their other headphones, so I expect the AE's sound significantly different. Bose offers in-line mics with all their headphones - for a price.










