Originally Posted by bikeboy999
If cryo'd parts were BS would some companies that have high pedigree for audio deal only with cryo's parts? Ed Meitner
appears to have quite the background for audio, and his own cables are cryo'd
. Are people calling him/his company a scam artist?
That's the same reason Big Pharma owns a bunch of shell conpanies to sell homeopathic, naturopathic, etc. BS to consumers. The major drug companies know that stuff works as well as placebo sugar pills, however, they also know that people pay money
for that stuff and they want a cut of the action.
I don't take Emm Labs that seriously, either. There's a huge disconnect between the price and what their gear costs to manufacture. A big chunk of what their customers pay likely goes straight into a pocket.
Putting a monstrous pricetag on something does not give it credibility. All that does is create a big pricetag.
You might also notice that a lot of super-pricey stuff is a little sketchy. If people are willing to fork over kilobucks for a product, somepne will be charging kilobucks whether the product is worth it or not. People are conditioned to associate high prices with quality that they assume that anything with a big asking price is "better" than something with a low asking price.
There have been some very interesting studies done with wine on this point. Telling someone that a test wine has a big pricetag gets it high marks even if it's swill. The same wine will get different ratings depending on how expensive the tester thinks it is. Don't you think the same thing happens in audio?
The only way to get around preconceived notions is with scientific testing and blind listening tests. The problem is that those do not produce results that believers want to see, so they insist those tests are inadequate or invalid. However, when there's mounting evidence against your belief system, it's time to start questioning your beliefs. That is tough. And it could be embarassing to admit that a very expensive cable doesn't do anything special.