Quote:
Originally Posted by Booda 
I recalled some report said that Iriver was focus on the game player field from 2 years ago. It seems they have no famous game player released, Maybe they return to mp3 field again?
Unfortunately, things changed, Iriver is lagged behind SONY and Hisoundaudio in term of technology. any single audio chip can't retrieval their preivious king status. except they have some technology breakethrough. Such as Sony's S amp and Hisoundaudio's Class A amp buit in.
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That portable game console is a join venture among three companies, where iriver will provides the hardware, a Korean telecommunication company will provide the wireless access and marketing, and a Korean game developer will provide the content. The abandoning of the project was the result of lacking in interest and funding from the market, not solely iriver's responsibility. In fact, iriver sold the hardware design to the telecommunication company which planned to continue the project alone.
If anything, iriver doesn't lack the technological know-how to make good sound DAP. Their design are often much more innovative. The real problem is, they are trying to be too innovative - instead of making a good solid sounding DAP, they dedicates most of their time to features that don't make a DAP better sounding. Why? Because they are trying to keep their part of the regional niche market to themselves. If you look at the the very few regional markets iriver has been successful (S.Korea, Japan and China), you will notice those are the places where competition is very stiff and you need to set yourself a part from the crowd. Trend and fancy features can sell more product than actual SQ. However, in adapting such strategy, they isolate themselves from the older generation of more performance oriented iriver user from the West, while the majority of younger Western generation unfortunately only know the language of iPod and iTune. It a sense, iriver has pretty much completely abandoned the western market.
Just look at
MintPass - they are iriver's spin-off and they do not lack the ability to make good gadget.