New Posts  All Forums:Forum Nav:

Buell is no more

post #1 of 13
10/16/09 at 5:00am
Thread Starter 


+ YouTube Video
Reply
post #2 of 13
10/16/09 at 5:03am
Wow, this is heartbreaking.

Not only do Buell bikes look gorgeous but they sound unbelievable. They could not have been compared to other bikes. Buell bikes always had established its own identity out on the road.

What a shame, they were going to be my next big purchase when it comes to motorcycles.
Reply
post #3 of 13
10/16/09 at 5:07am
that blows...i so wanted to buy a buell as my first bike.
Reply
post #4 of 13
10/16/09 at 5:25am
Oh my, that really sucks!
They made some really nice looking bikes, with a very powerful sound.
Reply
post #5 of 13
10/16/09 at 6:22am
Thread Starter 
MV Agusta is on the block as well.....

Quote:
Details of Buell and MV Agusta Actions
The Company will discontinue production of Buell motorcycles. Remaining inventories of Buell motorcycles, accessories and apparel, while they last, will continue to be sold through authorized dealerships. Warranty coverage will continue as normal for Buell motorcycles and the Company will provide replacement parts and service through dealerships.

The decision will result in a reduction over time of about 80 hourly production positions and about 100 salaried positions at Buell. Employment will end for a majority of Buell employees Dec. 18, 2009.

Harley-Davidson, Inc. expects to incur approximately $125 million in one-time costs related to the discontinuation of the Buell product line. The Company expects to incur approximately $115 million of that amount this year.

Relative to MV Agusta, the Company will immediately commence efforts to sell the business, which is based in Varese, Italy.

In the third quarter, Harley-Davidson, Inc. recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

“Buell and MV Agusta are great companies, with proud brands, high-quality exciting products and passionate enthusiasm for the motorcycle business. Buell has introduced many innovative advancements in motorcycle design and technology over the years and MV Agusta is known in Europe for its premium, high-performance sport motorcycles. However, our strategy to focus on the Harley-Davidson brand reflects the fact that we believe our investments in that brand are a better utilization of overall company resources,” said Wandell.
Reply
post #6 of 13
10/16/09 at 7:43am
Geez, you can just see how downtrodden he is.

My dad rides motorcycles, and I'm sure that he will miss this unique brand of bike.
Reply
post #7 of 13
10/16/09 at 10:08am
Awsome bikes. Such a shame.
Reply
post #8 of 13
10/16/09 at 10:21am
I feel very sorry for the guy in the video. Buell's always had awesome design.
Reply
post #9 of 13
10/16/09 at 10:45am
Reply
post #10 of 13
10/16/09 at 12:14pm
Hm. Sad. I learned on a Buell Blast.

I'm riding a Vstar now but, that was a fun little bike.
Reply
post #11 of 13
10/16/09 at 12:42pm
I saw that Harley revenues were off something like 80%. It seems like everyone is dropping luxury purchases right now - things are tough out there.
Reply
post #12 of 13
10/16/09 at 1:34pm
Just like you have EDC torches you also get everyday use bikes and Buell were not really in that category, perhaps more the weekend warrior than the all year round biker. I did like the look of them though, too small and with vibrations you could feel through the ground they at least had had character.
Reply
post #13 of 13
10/16/09 at 1:46pm
Buell? Buell? Buell?
must have the day off
.
Reply
New Posts  All Forums:Forum Nav:
  Return Home