haha, indeed. But skating is now and has been for 20 years a very fad-oriented sport. There is a clothing style associated with it that changes from place to place. You go to Easter Canada, and you will know the skaters by their (now) tight jeans, studded belts and tight shirts, the states by their baggy, but cool jeans, and here, much like Canada.
It is a FAD sport and always will be. Some people get into it for the clothes. Thus, a pair of Nike, that support the foot very well are excellent both for the body and for the soul. The thing is that I do not like Nike, I just had an extra pair. I also used Reebok. I think if I was skating today, I'd pick something supportive and tight fitting, something that skate shoes are not.