This is great news! Headroom's always been a very useful site. The product evaluations, including measurements, etc. and the guidance offered on the site is a great service to the community, and often makes me willing to pay a little more (over buying used, which is what I'd normally do) to be dealing with knowledgeable people, who are audiophiles like us, and to support the site that does so much to drive our hobby.
So long as Headroom retains its audiophile roots, I'm all for going more mainstream, because being more mainstream means being more down-to-Earth. While I'll certainly agree that the masses really don't know what they're missing with high-end audio, mainstream products become mainstream for a reason; namely, they're convenient, reasonably aesthetic, not too expensive, etc. They strike a balance. While I'm one of the enlightened ones who know how important sound quality is, I think we audiophiles could stand to keep things a little more in perspective. I put a huge amount of time and money into perfecting my audio setup, but I usually find that the
musical pleasure that minute improvements in sound quality bring me are thoroughly outweighed by the feeling of relief I derive from having perfected something I've been completely obsessed with. The same effect can be had if I simply
stop obsessing. 
Blending a little with the masses could be a good thing for us, and of course it certainly would be for the masses.
That said, in spite of that reasoning I'm about to drop a bunch of money on some custom IEMs and a headphone amp, and build a DAC. Does the 15% discount apply to the UE11?
a somthing you don't forget.
