Had a look at the site and have mixed feelings about it.
I think the HomePage rocks. It's very nice looking. The drop down menus listing your various products by category is really useful for those looking for a particular product or who wishes to quickly scan your products.
However, things go downhill somewhat once you get into the site. There's a generic feel, which is a minor point.
What I really dislike is that the pages are crowded with a lot of content vying for attention. The overcrowding of content has led to having to use smaller fonts, putting more pics together etc. I wasn't even looking at the boxes on the left since they struck me as ads. After reading some of the comments here, I did look at them and saw that they contained legitimate content. I felt sad for them.

At times, when I look at a page, I do realize that, short of the busy column on the left, the content isn't that much different from what was there before. However, there are so many colours and line boxes for everything etc. that it does add to the overall clutter that overwhelms the senses.
It's one thing to look and feel pleased at how much has been included and hence how much can be potentially done with the page. However, consider how many will not scroll down to look at the box stranded in the left lower corner of a long page.
As with everything, I guess I'll grow accustomed to all the bling and glitter that's now there. There's that, very difficult to draw, line between a site being uncomfortable because of lack of familiarity and one that is uncomfortable since it's just that. Both can be grown accustomed to and tolerated over time.
Anyway, there's a general trend towards flogging the senses.
