Other sites are posting this info:
The good news is they debuted the Compli Blue Blu-ray player. It is based on the Oppo unit, with the power supply and the digital and analog audio sections by Theta.
Not that that makes it worth $5000, but it does make it a more reasonable proposition.
I guess the bigger question is why did ATI buy Theta if this is the type of stunts they were planning to pull? Sad to see, but I think a lot of other top tier companies are going to share the same fate, namely have someone buy their company and milk the brand name for all it's worth and do so shamelessly.