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Originally Posted by Uncle Erik
 It's like that old adage about advertising - that only 50% of it works. The problem is rhat no one knows which 50%.
Exposure isn't just about album sales. If a downloader is persuaded to buy a $60 concert ticket and a $25 t-shirt, that's revenue. Similarly, that downloader might convince four or five friends to attend a concert. One or two of those friends might buy an album, too. If an album is heavily downloaded, radio stations might pick up on that and start giving it airtime. That can lead to sales and concert attendance. It's not a black and white scenario. It's about generating buzz and attention. You want the most exposure possible and leaks promote exposure. That can eat into album sales, however, the net effect can be greater than the loss. I have a suspicion that this is what is at play. Otherwise, it isn't that difficult to lock things down at the studio. Keep in mind that the business model is changing, too. People are unsure how to fully capitalize on music today. Deliberate leaks might be part of an emerging business model - you never know. |
