According to the Sensaphonics website
, more drivers is better (which is why their new 3-driver offering is better than their 2-driver model) but not better (which is why their 3-driver offering beats "other designs, even those with more drivers" offered by UE and JHA). Basically, more drivers is better when they do it, but a marketing gimmick when it comes from the competition.
Their new 3MAX may be great, and I very much
like the idea of a soft silicon casing, but their "we want it both ways" commercial blurb failed to convince me, as did their mention of their "own panel of touring artists and sound engineers" without names. As did, previously, their grand announcement that they were offering detachable cables, presenting it an incredible breakthrough for the whole industry, while they were only catching up with their direct competitors, years after the fact. Their detachable cables may be better
(their nylon screw is certainly better than the old two-pins of UE and JHA), but detachable cables in general weren't a novel idea. So yeah, they may or may not have a great new product, but their marketing is... more irritating than average.
Oh, and they're "the reference standard for detailed, accurate in-ear audio." I guess they missed the fact that UE has had them beaten as the
reference since at least the JH10. You can't be the
reference when more than 80% of professionals choose your competitors.