The sony style I went to was actually pretty quiet...

Agreed about the choice of song put on the X1060, they did have the tendency to REALLY put forward some of the aspect of the sound (perhaps too much even)...
Gapless and FLAC would be all I need from Sony to jump ship. Added video codec support would be nice but I don't watch that many videos on the go (although, I say that and there I go having to fly back and forth for 2 months, which will allow me to catch up on some American Dad episodes!!)
Let's see what Sony brings to the party next, compared to Cowon, and at what price.
On the price side, I live in Australia where the X1060 is priced at Au$699 before shipping (US$588)... compare that to the S9 Au$439 shipping, screen protector and Power accessories included... The choice is pretty simple (although I did consider importing).