There is no reason to confine this upgrade concept to cables. Some years ago, I bought a second-hand Mod Squad CDP. The unit was a reworked Magnavox, and the brand name was simply overlaid with a sticker which read "Mod Squad." Ditto for the remote.
So why not use this idea? Come up with a semi-well known brand name which is now defunct (to avoid legal problems), print up a slew of stickers (silver and black, natch), sell them for a reasonable price, and people can slap them on their BPC gear, DIY project, and anything else needing an upgrade.
How about Counterpoint - defunct, yes? Any others??