Blind tests have found high end violins to be grossly overrated.
and with watches, diminishing returns start at $5 when it comes to telling the time =p but it's nice to have a high quality piece of metal with sapphire front on your arm, that you'll find on models in countless magazines. Someone pointed this out in regards to Final Audio, and I think if they invested heavily in models, sports stars, or famous musicians using Final Audio IEM's in magazines or on TV, it'd work. Imagine someone like Hilary Hahn with the Piano Forte VIII saying "In music, like with violins, I only listen to the best" etc.
I'd never buy a Lacoste or Gucci IEM if that started, and I like cheap chinese products that are right up there at the ~90% mark of sound-quality, but FA feels a bit more like getting a nice Seiko watch and I think that's what FA is aiming for.