True. But I think as the FOTM wears off, and the novelty of a new toy wears off, people get a little bit more objective. A good example is the Westone 3 thread. It's gone from "Oh my gawds these are the best things ever!" to "Gosh, these aren't perfect, but I still really enjoy them."
The JH13 looks interesting but comments like it sounds on par with the HD800 or O2 makes me skeptical. Most of the comments here were like "OMG, it's crazily good!" right after the first listening. I personally don't believe those kinds of comments. One needs some time to fully appreciate a phones.
The JH13 is already on my next-to-buy list in the forthcoming 2 or 3 months, but not now.