The fact that it can't be measured makes me laugh, the human ear is really a piece of **** compared to a lot of animals and especially when compared to equipment. I'm really skeptical about cables, now a proper OFC cable is needed, but not the 99,99999999999999999999% version with silver that and titanium this. Sure the electrons may move a bit faster and what not, but I wonder if it's actually measurable with equipment, I guess not. And I'm sure that the human ear just can't hear the difference. Humans need to stop overrating themselves, we're not as "great" and "smart" as we think we are, we are just raping earth by burning all those fossil fuels after all. Only a small percentage of people truly cares about the people around them, money and status comes first for most. It's all about the "I have a $5000 this and you don't have it!"-factor.
Even the stock HD800 cable is overkill imo. But when you (once per month? year?) unplug the cable you at least have the worthless gold plating that makes your e-peen grow, right?
I'm sure that it's a psychological thing trick, just like kids who feel better when you give them some fake medicine. The same trick works with adults when they're getting sea sick. If you truly believe in something, it will, no matter what, work for you and, in this case, you "can" hear the difference.
If there is no measurable difference, there is no difference to be heard, it's all in the head. But if audio if your hobby, and you have everything already and have money to spend, why not spend it on a cable than? This is fine by me, but it's just like putting a 2560x1440 resolution on a 12" macbook. Completely useless, requires more processing power and drains the battery faster because of it. Although in the case of audio there is not even a measurable difference.
End of "rant", time to go lurking.
Edited by MelvinV - 2/7/13 at 12:06pm