I know they've already used the similar design for the new Super fi 4's, but dunno... the design just doesn't seem UE... the frankenphone design is part of what made UE what it is to me, although there were obviously fitting and comfort issues with that. The brand identity just doesn't seem to be there anymore in that sense, but this is mindless rambling so ignore that completely.
In reality it is good for them to move on to more fashion/comfort conscious design.
Curious on how these will sound. Good move though, because UE needed to throw another product out there to gain people's attention again, as interest in their products seemed to be fizzing a bit lately (at least here in Head-fi).