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Ads and other stuff on main screen - Page 3

post #31 of 46
Quote:
Originally Posted by Sduibek View Post
....I doubt that this many ads and such are necessary, especially considering the huge number of business supporters that HeadFi now has (again posted on the main page)....
Quote:
Originally Posted by Sduibek View Post
Again, all the sponsors and ads. Don't these generate thousands of dollars of monthly income on sites with this many visitors and/or members? I know for a fact it did on CrazyMeds.com (before its demise) and it had less users....
Quote:
Originally Posted by Sduibek View Post
Well, .org is reserved for Non-Profit Organizations and as such any ads, banners, etc. should serve the sole purpose of funding the costs of said organization's website/code/hosting/maintenance/labor/etc.
I don't believe that http://slashdot.org is a 501(c)(3). Head-Fi.org is not a 501(c)(3).

Right when Head-Fi opened up in 2001, we were lucky if we had 50 people online at a time--it therefore had a more club-like atmosphere, and so I chose a .org domain, and I don't regret it at all.

Frankly, I've had this conversation many times over the years here, and this may very well be the last time I comment on a thread like this one.

From day one, I knew there would be ads, and that they'd be necessary--not only did I not ever state anything to the contrary, I've been very frank about it. In that time, I've read many ridiculous statements on the matter, from suggestions that the site shouldn't make any money to this site should strive to do no better than break-even. What would you have me do? I own a for-profit company that we work our butts off to make live up to the type (for-profit), and have no assurances (certainly in times like these) that our unabashed attempts at earning profit will succeed in doing so. I have many friends that run businesses that strive to do the same (make profit), but are falling far short of the mark. I own shares of publicly traded companies that are supposed to be doing the same, but are not doing so. I invest in mutual funds intended to be a part of my nest egg--the purpose, of course, ultimately being to make money--but yet some of the ones I'm in are way down the past year. My point? Even if when we intend to make as much money as we can in some of the things we do, sometimes we simply do not. So if one is aiming to profit, and yet sometimes can not, how on earth does one reliably plan to just hit the rather boneheaded goal of break-even as a choice?

Even the most naive individual would know that I can't run this site at a loss, so I can't imagine anyone would suggest I do that (although, unbelievably, I have received that suggestion before, apparently under the impression that I have the means to simply personally cover any losses). If this site should not aim to make more than is spent on it, then please tell me how I'm supposed to run this site (which is technically owned by one of my companies) at break-even. Why wouldn't I try to maximize this site's revenue, when its costs--and the specter of possibly not meeting them at this scale--couldn't be more real to me. When a site gets to a certain size, not covering costs involves what most of us would consider covering expenditures of very considerable sums of money. When the site went down in November 2007 (which I have openly taken the blame for), many thousands of dollars were spent recovering it over a period of about two weeks--during which not a penny was earned, and for which the Sponsors were, of course, reimbursed/not charged for half that month (a couple of the Sponsors refused to accept the prorated rate for that month, which was unexpectedly generous). Things happen unexpectedly. When we moved to the cloud, do you think I did that by myself? No, I paid people to help me, and still do.

We're going to start a Head-Fi.org e-mail newsletter soon. I want to conduct product giveaways on the newsletter, which helps encourage an increase in the subscriber base (and concurrently helps promote the companies giving items away). You can't just do this, without regard for laws. Who do you think I turn to for these and other legal matters? Lawyer(s). What does your lawyer charge you?

Head-Fi.org was a hobby site that has become rather business-like in its operation out of necessity. Trust me, Sduibek, if I just signed the site (and everything that it involves, expenses and otherwise) over to you in its entirety, you'd realize why in a heartbeat.

Further, I can't even reasonably know what the cost structure of this site might look like a year from now. For example, from February 25, 2008 to March 27, 2008, the site had 290,513 unique visitors. A year later, in that same period, from February 24, 2009 to March 26, 2009, the site had 533,586 unique visitors. I didn't expect that much of an increase year-over-year. I don't expect to see a similar increase a year from now, but, again, how will I know until it happens, if it happens? And if the site does experience another 84% year-over-year increase in visitors, I want to make sure it's covered.

After this site continued to lose money for quite some time after it started, I made a more concerted effort to step up its revenue so that the site could continue indefinitely, as, obviously, continual losses tend to undermine an entity's ability to survive. I will therefore not apologize for what I've said many times before on these forums, and what I'll say again now: It is very much my goal that this site, month after month, brings in more money than is spent on it. We've been better about this since 2006 than before 2006, and, by far, what is primarily responsible for that is the Sponsor and ad revenue.

Now, about the ad formats on the homepage: I do wish to improve the homepage. I admit that its layout is far from ideal. But, yes, I have to find some way to do this that balances the interests of everyone better than the version up now does, and will work to do that.

I have not asked you for money, beyond the link at the top of the screen about Contributing Membership (and the post I made when I created that link). Of the over half-million unique visitors in the past month, overwhelmingly most came here to enjoy the site without (a) sending a penny to us, (b) performing any revenue-generating action of any sort, or (c) posting. In other words, most who visit this site do so freely, which I think is also a great thing if that's what one wants to do. (I do the same at photography forums, just going to find photography information I'm looking for and leaving, not even registering at most of them.) There is not a Sponsor listed--not a single solitary one--that I "pitched" to Sponsor this site. Every single one of those Sponsors first approached me to inquire about Sponsoring the site, and every single one of them can confirm that. In anticipation of further growth, however, I am taking a more proactive approach to growing revenue in 2009 (more proactive than waiting for new Sponsors to approach me) and will soon spend some time to sell ad inventory directly for the first time (as opposed to just using ad network placements for most of the inventory, as we have been doing).

So, Sduibek, Head-Fi is a .org. Head-Fi is not a 501(c)(3). My goal regarding Head-Fi's revenue/costs is that it bring in more money than is spent on it--it is absolutely necessary, and so the ads are absolutely necessary. I apologize for none of that. What I will try to do is make that homepage better--in my opinion, it has not been a useful enough homepage in a long time. There will always be ads on it--and it is my goal that every Sponsor will be represented on it somehow--but I do realize it could be a lot nicer than it is.

If you're unhappy about anything I've said here, I'm sorry about that, but it's all I'm saying on the matter, and so I'm done in this thread.
post #32 of 46
That and my posts getting deleted.

Later
post #33 of 46
Quote:
Originally Posted by redshifter View Post
That and my posts getting deleted.

Later
Which post was deleted? The only ones I deleted from this thread were those recommending blocking the ads, and your username wasn't on any of them.
post #34 of 46
Quote:
Originally Posted by jude View Post
Which post was deleted? The only ones I deleted from this thread were those recommending blocking the ads, and your username wasn't on any of them.
my bad it was the last post on the 1st page.

it's your business of course and run it how you want. it's just the most ads ive seen on any site i frequent


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Head-Fi's Sponsors
(Premier Sponsors bolded)

HeadRoom
Meier Audio
Todd the Vinyl Junkie
ALO Audio
Klipsch
Sleek Audio
SoundEarphones.com
Ultrasone
Moon Audio
Head-Direct
HiFi Headphones (UK)
Qables
YUIN
iBasso Audio
Lavry Engineering
Music Direct


A.N.T. Audio
Audéo
Audio Cubes
Cable Pro
Comply
CryoParts
DXCstore.com
EarphoneSolutions.com
Firestone Audio
Headphile
Jaben.Crossroads
JAYS
KingRex
NuForce
parts conneXion
Practical Devices
Road Dog Online
Sennheiser
SHURE
SOUNDCAT
SoundStageDirect.com
Streamline Audio Video
Travagan's
V-MODA
Wadia
Westone
Whiplash Audio
post #35 of 46
Let me get this straight, people are complaining about having to...roll a mouse wheel?

Get some perspective!
post #36 of 46


post #37 of 46
Quote:
Originally Posted by redshifter View Post
....
Don't tempt me--you're giving me ideas.

Actually, I'll save that version until after the Great Garbage Avalanche of 2505.
post #38 of 46
post #39 of 46
Jude, that was as clear message and info as it could be!

Once again, huge thanks for all the work, time, frustration, ... put into running this community. Thanks!
post #40 of 46
Jude....
I think you should just STICKY your response post so it doesnt have to be repeated, and just title it so people know what it is.

The ads dont bother me at all really. I like shopping, and i wish-list and click them just about every single day looking for toys i cant afford yet.

People should try to buy from our sponsers if they carry the item,before buying from someone else.

Rather than go directly to the sponsers site from a favorites list on your browser, or typing the site from your head, click the link and buy so Head-Fi gets credit.

In the beginning when Jude started this site, He used alot of his own pocket money.

Anyone who doesnt like it can just do as other people that left here did......You can make your own website and run it however you please.

No site is perfect, but im here daily for a reason rather than many other sites online.

Im on this site everyday, and all the other audio sites once every week or few days.

People are spoiled rotten, and sometimes me included.

Reality check people!!!

Youre lucky the whole site doesnt break for a two minute commercial video every ten minutes! lol
Run the whole site on flash!
post #41 of 46
I bookmarked to forums after my first few visits I think. A few quick rolls of the scroll wheel on my mouse gets me down to the topics. The only thing that bugged me about the ads was recently when it was putting Skullcandy ones on the top and left. Now I just see the HD800 which is much prettier.
post #42 of 46
Soon there we will have every page full of ads, and youll have to scroll one line at a time to read anything!!!! Muaaahahahahahaaa!!!!!!!
post #43 of 46
Viva Head-Fi!
post #44 of 46
go to cmoy's web page...headwize.com That man gave up a fortune in rights so we could build a cmoy amp. His sight doesen't have even the closest amount of traffic this site has so no sponser dollars. It would be nice if we at least give him a visit and a post from time to time....the least we can do.
post #45 of 46
and remember people.. use the amazon link. that's easy, especially around the holidays.
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