it usually takes me many, many revisions over days or weeks until i am satisfied that i have flattened the sine wave sound. listening to sine waves for anything more than a few minutes at a time, even at reasonable volumes, just kills your ears and thus your judgement.
sometimes my opinion of "flat" changes too. For example, take 7000hz and 500hz in a hypothetical situation... the higher frequency may "sound" louder than the 500 b/c it is more shrill so you may think your 7k is louder than your 500 at first, only to realize that the 7k just sounds more "intense" and is actually not "louder" than the 500. this is where lots of practice can change your way of viewing "loudness"
its also very easy to mistake a more flat sound for a "veiled" sound when first a/bing. this simply happens because you are more used to the out of balance sound. sometimes simply increasing the volume to compensate for all the eq'ing can help "remove the veil".
Also if you listen to the eq'd sound for a while without going back to the non eq'd sound you will really hear how out of whack the non eq'd sound was once you try it again (unless you didnt eq much in the first place). This is assuming you actually did a good job flattening the sound in the first place.