Well, to be fair, looking at those photos aesthetics obviously were considered - the design isn't purely functional. If a member here considers it ugly so be it. I don't. Nor is it by most standards remotely the most ugly or beautiful. I'll have to see it in person to decide. Gotta admit, even with so little to go by, I'm a little surprised at the number of posts on looks at this point. Can't recall that happening with phones before... except maybe another Senn - the HD595... which I didn't understand that reaction either (and consensus quickly changed).