The article is a link from the Ridge Street Audio web site ridgestreetaudiodesigns.com/. It is the only article I could locate regarding their USB cable. I did also find a forum (can't locate it now) where a "group" was referred to that tested this and other cables. Certainly have to question the bias and origins of the article and test "group". The web site clearly states that Ridge Street took a usb cable they like and then shielded it. No new technology. So, unless massive shielding improves the audio transmission then this cable is no better than any other one IMHO.