Originally Posted by Uncle Erik
But I'll take another whack. Primarily, Bose gear performs badly. I've been a musician over 25 years and Bose gear simply does not sound like the real thing. Measurements and a lot of others tend to agree.
Second, Bose uses cheap parts and materials. That radio might have $15-$20 of parts inside. Maybe another $20 for assembly and the box. The rest is all profit.
Third, Bose heavily markets itself as the best. Clearly, it is not. You can buy natural-sounding equipment made with better materials for less money.
Fourth, Bose has the ability to make quality products and chooses not to. Bose has plenty of capital, engineers, test facilities, manufacturing, everything. If management wanted, Bose could make excellent, high-quality gear. Instead, they make garbage and sell it at the highest possible margin.
That's a good summary of what I'd say too.
Their marketing slogan is "better sound through research". The problem is: their research goal is not to make stuff that sounds like the real thing. They make stuff that has a WOW factor to the sound. Unfortunately, that is a different goal than making stuff that sounds accurate (sounds like the original live performance of what the sound engineer heard when he/she recorded it). The sound of a Bose system is bigger than life, exaggerated. If you took an original painting, and started painting over it with the same colours, but used brighter neon colors. It's going to really stand out, but it's not the real thing. And combined with the goal of making stuff that is designed to look good and fit into people's lifestyle as the number one priority, you have a piece of audio gear that really isn't hi fidelity at all. They put their ads in top magazines of all types, and tout their scientific prowess, and as well, put their systems in specially designed kiosks that don't allow direct comparisons to other gear in a fair manner, you have gotten the general public to buy into their "superiority".
Before I got experience with accurate, hi fi systems, I also used to think that Bose stuff sounded impressive, but now I've gone back to hear some Bose stuff out of curiosity, and it sounds all wrong. Unfortunately, I have years of experience listening to hi quality audio systems, but the general public doesn't. So it's really easy to pull the wool over their eyes because they really don't know any better.