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Logitech buys Ultimate Ears for $34 million cash

post #1 of 44
Thread Starter 
Macworld | Logitech to acquire Ultimate Ears


Congratulations are probably in order.
post #2 of 44
post #3 of 44
^ o.O"
post #4 of 44
One big investment -- except it is not. Who predicts what happens next?
post #5 of 44
Not sure how is the market position of Ultimate, but are USD 34 mln that much?
post #6 of 44
wow, With what UE charges, I'm really surprised it's only worth 34M! But no other surprise here; they way UE has been pushing their products and their general strategy, a buy out from a big-name brander was going to happen.
post #7 of 44
E.P.I.C !!!!!

I know it's not comparable in scale by any stretch, but lets hope this merger does more good to Logitech in the short term compared to the ATi<->AMD merger. Congrats!
post #8 of 44
Hopefully that doesn't change the pricing of UE's products. Also, I'd much rather see the UE name stay on their products, instead of Logitech's.
post #9 of 44
This is horrible news. No doubt, you can count UE IEMs out in the long run. Logitech will most certainly ruin them.
post #10 of 44
well, Slim Devices hasn't been (totally) ruined yet... so maybe there's hope.
post #11 of 44
Wow! Nice deal...
post #12 of 44
Hmm...not sure how to take this. Might be good in certain ways, but also quite a few negatives. Logitech can make UE go mainstream and pose them as high end, and end up making a Bose out of them, lets wait and see.
post #13 of 44
I am starting to wonder why UE went this way. Especially considering their profession custom market. It doesn't seem like a formula you'd want to mess with.
post #14 of 44
My heart sank a little when I found out about this. Why would a good company like UE want sell out to Logitech? What will happen to their great IEM lineup? Bleh!
post #15 of 44
in cash?! was it small un-marked bills so the UE guys can make it rain all the time.
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