








The Full Text
From the FDA:
"Patent medicines have had a long and ignominious history in the U. S., reaching their zenith in the late 19th century. As the population became more urban and somewhat more capitalized,
a ripe target emerged for some post-industrial entrepeneurs, entrepreneurs who would thrive in a marketplace best characterized by the dictum, 'caveat emptor'...Quacks developed successful marketing techniques,but they also promoted their interests in more surreptitious ways. For example, they
subdued any curiosity in the press with their economic strength. By the 1890s, patent medicine manufacturers used so-called
"red clauses" in the their advertising contracts with newspapers and magazines. These
muzzle clauses voided the contract if a state law regulating nostrums were passed. Thus, not only were many editorials silent on the need for such laws, they actively campaigned against them....
But
quacks and their trade associations were not able to stifle the entire fourth estate. A few muckraking journalists helped
expose the red clauses,
the false testimonials, the nostrums laden with harmful ingredients, the
unfounded cures for cancer, tuberculosis, syphilis, narcotic addiction, and a host of other serious as well as self-limited diseases...."
[I thought this might be interesting...]
USG