i think Active Noise Cancelling headphones market is cold and dying out...not many new players....and they are overpriced for mediocre sound quality.
also the hassle of battery.
if u see IEM's are the in -thing now..and they are here to stay.
just wanted to share what i feel.
I've heard the Audio Technica ANC-7 and it was pretty bloody average sound quality wise tbh and the sound canceling, although good, is really the same as say, as a decent IEM tbh.
That said, it's dying in terms of practicality but in terms of sales, it's not dead yet with 'Joe Public'.