Originally Posted by markl
...being that they are not well-heeled enough to afford the more expensive boutique stuff (they secretly lust after-- shhhhhhh), can be convinced that it's all bunk and that only the most plain vanilla cable is all they will ever need. It's natural for them to want to believe that it's only silly audiofools with more money than brains that buy the expensive stuff, so we'll take advantage of that and claim our cables function just as well for a lot less money--- a price even they could afford. See, they aren't economically disadvantaged or cheap, they're merely thrifty people who see through all the snake oil that more expensive brands use. Oh, those dumb, rich audiophiles. They'll buy anything. But not our customers, they want a low-key pitch, where we subtly take digs at audiophiles too, so we'll use that to our advantage.
BJC is not some bastion of common-sense, cable skeptics. They are a business who have identified you as apotential customer and tailored their product (and message) to fit.
Secret lust? Markl, if I want something I buy it. I've spent money on fashion items and probably too much on clothes. The difference is that I know they won't keep me any warmer or work better than clothes at Target or the Salvation Army. Clothes are clothes. I'll buy for style, but style doesn't mean a whole lot.
If someone wants to buy cables for style and fashion, fine. I understand. But if there are claims that go beyond that, I want proof. Would you buy a pair of jeans that, somehow, promised to make you taller and better looking? Probably not, unless they could show you how they do that. Don't you think that's fair?
For the record, I bought the Blue Jeans cables for, admittedly, fashion. I had a mix of different cables and wanted a matching set. Also, I like the build quality. I've seen plenty of extension cords and guitar cables short from poor construction and know that spending for durability is worth it. So I went with ones that will hold up to being stepped on or kicked around. They do. I don't make claims about the sound.
Originally Posted by markl
That said, you should agree there is a general trend of cable skeptics being young people new to the audio hobby. I think that's a very fair assessment based on what we've see here over the last years since that wave of folks came in.
Now, when I was in college eating Ramen every day to survive, I couldn't have afforded fancy aftermarket cables either. But as an adult, things change.
Young and new to the hobby? Not me. I've been an audio and amateur radio enthusiast for ten years, have restored over 100 tube radios (I especially like the multiband sets and even restored an all-tube TV from 1955), build hi-fi gear, and am working on a commercial radio license. Just for fun. I'm 35, a lawyer (and have been since I was 25) and money isn't a problem. There's a family business and trust, as well, but I just reinvest that income. I have another year before I'm fully vested in the retirement program, and I'll re-evaluate things at that point.
Now that you can afford to spend several thousand on cables, why don't you buy an oscilloscope? How about a spectrum analyzer? Maybe you could take a few electrical engineering classes to learn more. Even better, if you were enrolled, you could get access to several hundred thousand dollars worth of test equipment. You could have a few Ph.D.s lend a hand, even.
If you found some difference, some physical basis, you'd be worth millions. Aftermarket cables are a huge business. If you could prove cables to work or understand the science behind them, you'd rake in millions in consulting fees. Instead of writing reviews for free, you could get $700 an hour or more for consulting. Fly around the world, get put up in nice hotels, expense dinners, all the good stuff.
And once you figure out how cables work, you could use that data to make even better ones. You'd have cables that sounded even better than the ones you have now. You'd also prove the skeptics wrong once and for all.
Would you consider renting some test equipment for your next round of cable tests? The prices aren't bad. Think of it this way: even if the tests aren't conclusive, you'd at least be able to say that you tested them and offer results. While it may not prove anything, you'd gain a lot of respect for simply trying.