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| Do BJC make this outrageous, unsubstantiated claim? Or do their supporters? |
If Blue Jeans wants you to believe that all cables are the same, why are they in business when you can just use the freebies that come with your components? It's an interesting sales pitch: "Please buy and use our expensive products instead of the free ones that came with your gear; you won't hear or see a difference because all cables are the same, but please buy from us anyway-- baby needs a new pair of shoes."

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| So not making false claims makes them have an ulterior motive? |
Well, let's take a look at some statements on their site and you be the judge...
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Naturally, whenever the subject of premium cabling for home a/v systems comes up, the important question arises: does wire really matter?
The answer is that sometimes it does, and sometimes it doesn't, and that when it does, it's a purely subjective question whether the improvement in sound or picture is really worth it. |
In other words, yes, our cables do make a difference, but that difference is subjective and only you can decide if it's worth the extra expense. We can't prove it to you, so please buy them and pray you can hear a subjective difference.
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| Absent some sort of known malfunction, there's very little reason to think that replacement of control or power cables will improve your system's performance at all. There have been a lot of strange claims made in recent years about power cords, and people paying hundreds or even thousands of dollars for them; but the fact is that a power cord, so long as it's well-constructed and undamaged, correctly sized for the load, and driving a reasonably well-designed power supply, should make no difference whatsoever to the sound of your system. The same goes for these other non-signal cables. If they seem to be working, don't mess with them. |
Our position is that cables not in the signal path such as power cords do not make a difference (and so we don't make them), however, for cables in the signal path, well, that's a different story.
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| But the thing that you need to know is that a cable doesn't simply shunt electricity from one point to another without alteration. The manner and extent to which a cable deviates from that ideal is directly related to the physical structure of the cable and its connectors. |
In other words, the parts and construction you use in building cables does make a difference in sound quality and are not all the same.
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| The extent to which a cable does any or all of these things to a signal is determined by the cable's physical structure and the environment in which it operates. Attenuation of the signal is directly related to the nature and configuration of the conductors. |
Cable geometry (considered voodoo by flat-erathers) does matter. So all that Cardas Golden Section nonsense is valid and can make a difefernce, according to BJC.
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| Ditto for the connectors, which contribute their own capacitance, inductance, and shielding characteristics, |
i.e. there just might be something to fancy connectors such as WBT, Furutech, etc.
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| But the fact is that these basic, well-known aspects of an audio/video cable are the fundamentals which control whether it conveys a signal poorly, satisfactorily, or exceptionally well. |
So, there are good cables, mediocre cables, and bad cables. They are not all created equal. So, who's to say BJC has accidentally stumbled upon the magic formula for the "perfect" cable? Just by using stock wire? What an amazing coincidence.
Bottom line-- if you are open to the idea that BJC cables are "better" than stock cables, then you must be open to the idea that some other cable manufacturer has created a cable "better" than Blue Jeans. If there are shades of goodness in a cable, then there are cables out there that out-perform BJC's off-the-shelf stuff.
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| Better cables will deliver cleaner signals throughout your a/v system; that's a fact, which can be objectively proven. |
Not all cables created the same, and some (presumably theirs) will deliver better signal which is audible.
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| But how does that translate into what you see and hear when you watch and listen? It's fair to say that people differ greatly in their ability to tell the difference between cables or components, and meanwhile, systems vary in their response to different cables. |
i.e. we're with the wackos on Head-Fi who can hear more differences between cables than any of the flat-earthers. Not all ears are created equal, not all people can discern the same differences. "System synergy", another piece of audiophile voodoo is also real. Cables will sound "diufferent" in different systems.
I got all that from just one of their pages.
Dudes have to ask yourselves if BJC is so on the level and are with the skeptics, why are they in business? To re-sell you something they agree you can get for free with your gear? their very existence says that they believe cables matter.
Either that or they are one cynical-ass business who know the products they make are bogus and that there's a sucker born every minute (with their suckers being cheaper than the suckers that buy more expensive boutique cables).