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Originally Posted by bigshot  Here are my constructive suggestions.
It's simple to convince me to consider your product. If you want me to try it out, provide objective testing that indicates a significant improvement... for instance an independently conducted double blind test of your cable against a range of low, medium and high end competitors.
Then, once you have objectively proved the superiority of your product, test to find out exactly why it works the way it does, measure the degree of improvement, and explain all of that to me clearly without exaggeration or sales pitch.
You're not going to convince me by seeding the forum with lots of subjective anecdotal opinions that describe sound in poetic vague terms and have no scientific explanation for what they observe. Your marketing campaign of providing freebee cables in exchange for reviews makes me totally suspicious of the validity of any reviews I see of your product, because of the lack of disclosure of the relationship between your company and the individual reviewers . A 90 day no questions asked money back guarantee is a much better way to allow people to try the products than throwing freebees around. And a hands off approach to reviewers will make me put more credence in what I hear about your products on this forum.
You have a bit of a public relations job to do though. The people way the official representatives of VD on this forum have behaved in the past have pretty much made me write your whole company off. Pricing your products in line with normal business markups of consumer products would help too.
See ya
Steve
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Interestingly enough I have the preliminary results of a DBT of our interconnects in my email inbox. We won't be presenting them until the middle of May (once the paper is finished) but it shows a definite correlation between the dynamic filtering and SOL (magnet) technologies and an increase in slew rate.
I realize that just having my word on it isn't gonna be good anough for anyone, it wouldn't be good enough for me... Which is why we are putting in the money and time to have them tested by a third party (which doesn't mean we are paying to have them tested... the testing is being done for free, the money is the investment of materials, shipping, plane tickets to go down and film the results, ect.)
So yeah, if that is really all it is gonna take Bigshot, then I expect a sales order from you to be crossing Rita's desk within 3 months or so... assuming that you aren't misrepresenting your position. There does remain the possibility, however, that you aren't actually interested in improving your sound and your components, but intellectually invested in stroking your ego on this board. I'm going to be generous and assume you actually meant what you said... ;-)
Additionally, when you talk about our markups, do you want us to increase the price? Because if we were to bring our cables in line with other products in our industry we would have to double our current listed retail, at a minimum. Production cost is something we are trying quite hard to reduce, but getting the cables built in China just doesn't seem like a viable idea for us.
The best way for us to bring production costs, and therefore the price to our end user, down at this point is for us to increase our volume, which means increasing market share. We're working on that.
-Brad
PS. The results will be out sometime after May 5th.
