Okay Dude...I really believe those are FAKES!
WHY???
Because i bought an Audio Technica CK7 off someone on ebay 2 weeks ago & they turned about to be fake. The CK7 came in the same type of packaging that your Creative seems to be packaged (they talk about buying in bulk & having surplus & all that crap). Also another problem was this...CK7s only come in silver color, the CK7s the guy was selling me was BLACK. Their are NO black CK7s on the market. & another thing i compared the fake CK7s i bought from ebay side by side with my real CK7 at home & the fake one were much much lighter, remember the real ones are made out of titanium & very heavy.
The next time you want to buy an earphone, just go to one of the legit stores online like audiocubes or something & get it from there, thats what the people on here suggested to me.
Anyway I emailed they guy, returned the fakes CK7 & he gave me a complete refund including the shipping costs.