They cost me almost $300 shipped to the US. But they sound great. They have a kind of a warm sound, still plenty of detail, with excellent but not overpowering bass. From what I recall, definitely quite different sounding from the ES7 (and for me at least, much better sound).
They also look awesome with the wood and all, and are pretty light. On pure sonics alone, I don't think they are worth the money, frankly. But they do sound very good, and they have a unique sonic signature which I definitely enjoy. Since I am using the ANC7's on airplanes, these will become my new companion portable headphone for use in hotels, etc., and I am going to sell my HD25-1's. No need for all 3 of those, and I definitely prefer the ESW9 over the HD25-1, although the HD25-1 is the better bargain IMO.