Originally Posted by Kees
All opinions are created equal.
That is most definitely not true, if it were things like authority, expertize, leadership and so on and so forth would be completely meaningless concepts. Relativism/egalitarianism can be sometimes taken too far. All opinions, however, can and should be challenged.
I don't fool myself that 6 moon reviews are "opinions," in either case - they are marketing pitches for particular products. This is how they are written and this is how they work: they don't say "I have enjoyed this or that" they say "buy it - it will make your system better and it's a bargain!"
Stylistically speaking, they try to mimic scientific language, they use technical sounding terms like "methodology", "theory", "testing", "detecting", "subtractive auditions", "establishing", "reduction", "improvement" - all, paradoxically, referring to purely subjective experiences, which is to say things that are impossible to measure and discuss scientifically.
They do all this, of course, to appear as more than opinions, as authoritative statements of truth... thus the use of expressions such as "no-brainer", "gains in absolute terms", X " is an even greater steal and as expected, the better value" than Y, "the more Mother and Varial cables a system contains, the greater the effect", "clearly belong in the neutral, detailed and faithful category - no question or ambiguity there", "they are incredible bargains, period."
They can of course be read as "opinions," and some will read them that way, but I think it is more prudent to read them for what they actually are: sophisticated, shrewd techniques for generating additional demand for the products they describe. There is nothing innocent, casual or disinterested about them - it business through and through.