Originally Posted by spacemanspliff
I bloody hope that the 701 is not the end can. Seems silly really. Not a bad headphone at all but come on.
It is their end can.
If you listen to the Pod Cast he also stated, AKG's focus is in the professional audio industry. Not the audiophile.
He did say that AKG has taken notice of the success of K701. They have engineers working on projects. But considering how successful the K701 is right now, AKG WILL NOT BE INTRODUCING NEW HIGH END HEADPHONE IN THE NEAR FUTURE. They can't even fulfill the demand for the K701 right now.
Both AKG and Audio Technica do not need to have the best Audiophile eqipment, considering they make most of their money from Professional Audio. Honestly its fun reading what Engineers use in the studio and on tour. Often they have something from AKG or Audio Technica, of course gear costing in the thousands.
Couple thousand dollar Professional Audio equipment in very high demand > Some fancy audiophile headphone that only a few will buy.
Financially it makes sense for AKG and Audio Technica to continue to focus on Professional Audio.
For OBVIOUS reason. If AKG and Audio Technica produces the state of the art audio equipment. Professionals in the Audio Industry will definitely at least try it, if not buy them. Working on tours and in studios making hundreds of millions, money is no object. Making state of the art consumer product. Chances of a consumer spending even 100 dollars on new headphone is slim to none. The community that loves to spend its money on HIFI, high-end headphone is too small for AKG to divert their R&D away from Professional Audio.
Sennheiser and others may have phones "better" (completely upon opinion, debatable), because their focus is on consumer products. Same as Beyerdynamic.