I think there is a shure rep here on Headfi, might want to drop him a line and ask him to look at those pics. Could be a older batch, or maybe a refurb or something to that nature.
Ive never seen that case with the shures though, its looks like a woven pouch of some sort. That bag looks like it came OEM with some type of other device, to my knowledge no product includes Shures with them. I could be wrong though. Also, where is the rest of the inserts? I only see Gray ones, but i know for sure the ones that came with my E2G's are black, rubber ones i mean...then it had a few sets of orange foams also. All the shures ive seen come with the clear plastic sleeve to tighten the cords around you ears...i dont see that, but then again, its not hard to just cut that off. If you got it opened, i mean someone could of cut it off...but if you opened a new package yourself...then something is wrong, cause its normally there.
I cant confirm myself, but they sure look fake and the packaging looks fake.