edit: the white level on this set is near perfect and i notice no color push at all it really looks pure white. highlights get blown out in some cases but i'm 99% sure its the DVD source material. apparantly the Pioneer plasmas have better whites than the Panasonic which i was concerned about but now its a non-issue. i have the contrast level at +9, it goes to +40 i think and at that level the screen causes squinting. i am convinced deep black level is THE most important aspect of good PQ.