He's a double edged sword......Borat, that is. From reading this thread, it seems to me that thankfully, we all seem to "get" the innate paradox of Borat's character. This is, after all, a tongue-in-cheek satire. As many people have mentioned, the real comedy lies in Baron Cohen's character remaining steadfast and real. He wears his "cultural disposition" on his sleeve to get people to say what they really feel.
For that reason, the movie was both absolutely hilarious and incredibly depressing.
My concern is the popularity of the movie. Head-Fi population aside, how many people do you figure find Borat funny simply because he speaks with an accent, is prone to man-kisses and carries a chicken? Borat seems to pull the worst out of the people he interviews... and I fear the movie will get the same from it's viewers.
Loved it though. It was a bloody riot. I do wish there were more original moments though.