Let me preface this post, I honestly don't mean to offend anyone who spends their hard earned money on third party aftermarket HP cables but I don't understand why anyone would want to...
I work for the largest media broadcasting company in Canada in the broadcast engineering department and long before that I learned that the most important thing in a signal cable is shielding. Oxygen free copper as as good a conductor as it comes for audio applications. Virtually all aftermarket cables are a placebo for "Audiophiles" and nothing more. All top HP manufactures know this and design their stock cables to match their reference designs for optimum performance.
Spending crazy amounts of money on after market HP cables may give buyers the impression (or illusion) of improved SQ but realistically they just paid too much for something they had in the first pace.
But I digress, it's your money and if you feel that a $100 or even a $1000 HP cable gives you better SQ then all the power to you. Marketing is a powerful tool and made many a snake oil salesman rich.
David Hannum once famously said: "There's a sucker born ever minute".