Agree. In here it is like second after the Beats. I see many many Bose headphones mostly the active noise cancellation ones and sometimes on ear and around the ear passive isolation models. I demoed them once, around the ear model is daaaaaarn comfy. I can't talk about the same success for the sound though.
I agree Bose NC sets are really comfy. They cancel a lot of sound as well.
Here the most common headphone is easily the Sony ZX300, with some ZX600 and Beats. The occasional Sennheiser as well.