I was referring to this statement: "Anyway, I think it's important to note that in those optical illusions, the viewer IS seeing the illusion--it is totaly real to them, as a result of various biological phenomena. While the viewer is seeing something that is not actually happening,
it doesn't matter, because it is being perceived by the viewer as real."
That in cable placebo, people are hearing differences. They're totally real to them, and whether or not they're happening they're perceived as real, like illusions. But you're right, no placebo effect in illusions..
I've also bolded where you said that it doesn't matter.. I think it does matter... Reality always matters. In fact, I'd say that its the opposite. The illusion doesn't matter, and reality matters. If you see say a straight line as a curve, does it matter more that you see a curve, or does it matter more that the line is straight? I'd say reality matters more than than the illusion, since the illusion is just an illusion...
But again, looking at placebo, they can have a real effect.. If someone thinks he hears difference in cables and buying a new cable gives him real happiness because to him he just upgraded his system, I guess thats something. But me, I'd rather be told things as they are, and not coming back home with a 300$ piece of wire which does not affect the sound of a sound system in any way...
Quote:
| Besides, given that the placebo effect is real, medically speaking, why should it be any less valid in terms of audio equipment? |
Well imagine if you're having heart problems and you need heart surgery, you pay the doctor 30000$ to operate you, and he only cuts open your chest, then sews it back without doing anything else. Then he proceeds to tell you how amazing the operation was, and how you will feel better in a few days. Feel better do you?

If cable makers, salesman, etc made no claim about cables improving sound, there would be no issue. But people are benefiting from it, by using unethical methods..