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Headamp's positive Feedback Gilmore lite review - Page 2

post #16 of 20
Congratulations to Justin indeed, well deserved!

Quote:
Originally Posted by Elephas
I've heard their Fubar USB DAC briefly using a notebook PC. They've also recently launched the Fubar II USB DAC that sells for about US$94 and the Spitfire DAC that sells for about US$204.
I wonder if anyone at Firestone knows what "fubar" means in common U.S. parlance. This sounds like almost like an international marketing blunder similar to the oft-quoted story of the Chevy Nova in South America.
post #17 of 20
I assume they are well aware of the meaning of "Fubar."

Most people outside the US probably heard it in the movie "Saving Private Ryan."
post #18 of 20
For their sakes I hope so, becaue I can't say I'd be interested in a producted labeled FUBAR.
post #19 of 20
I agree. I don't like the name "Fubar" either, as well as the name "Cute" for their amps. I think it was actually called the "iCute" before.

I tell myself sound is most important and aesthetics/brand image is secondary, but I still don't like the names or the external casing. I think of audio equipment as serious gear, not irreverantly cutesy and cartoonish.
post #20 of 20
And I'll agree with that, but to put it simply for me, asthetics and the nomenclature and classifaction of a product do play a role. Obviously not so much a role in active performance, but moreso the psychological associations with it. It's sad, but that plays just as big a role for me as true performance, I think.

For me, something like iCute sounds dumb, but it's not nearly as disconcerting as something named FUBAR.
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